Isaac Cheung
Role and Contributions
Exploration, ideation, secondary research, design space, observation, data analysis, scenarios, documentation, participation in group discussions and in-class activities
Project Background
We were tasked to find a new way to draw customers into grocery stores by creating a solution that allows a user to have meaningful interactions while at a physical store.
Design Space
To make our design as optimal as possible, we had to narrow down our target group and specify exactly what issue we would be addressing. In this case, it’s busy parents with children who may be distracting them during grocery trips.
Problem Statement
When grocery shopping in person, bored children often distract their parents, creating an inconvenient and inefficient grocery store experience.
Design Question
What feature can we add to an existing grocery store app that will make the in-person grocery shopping experience more efficient for busy parents while also being enjoyable for children?
Research
Interviews and Observations
Our target market is busy parents who generally opt for online shopping or shopping services rather than going to the store with their children. So, through our interviews, we wanted to identify the specific problems parents face while shopping with children in-store. In our observation sessions, we wanted to see a variety of families, specifically observing how the children acted and how the parents reacted to these actions.
Findings
Based on the groupings in our affinity diagram from above, we found that about 75% of children behave poorly when shopping. This leads to frustrations from parents, leading them to shop online to remove the hassle of in-person shopping.
Secondary Research
Our team also used scholarly articles to focus on the demographics of online and in-person shopping, consumer practices, and shopping trends based on income to further understand our user group
Prototyping
Journey Mapping
By simulating the shopping process of a busy mom, we were able to help gauge a better understanding of what our user group is often experiencing. With this, we were able to add elements to our final product to help better aid parents in a realistic setting
Sketching and Storyboards
Using the data we received from our research process, we then created sketches of a solution that made shopping easier for parents (by implementing a map to make the process quicker), and a new cart design which aims to distract and educate kids while shopping.
Mock-Ups
To better visualize our initial sketches and ideas, we moved to Figma to create mock-ups to give examples of how we would alter the app to incorporate our mapping simulation, app adjustments, and listing features.
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Our combined solution of the Kiddie Kart and app adjustments would help busy parents better efficiently shop in person while also distracting their kids to prevent annoyances during the shopping process itself.
Pitch Video
Finally, we created the following pitch video to sell our idea to possible stakeholders to further encourage the implementation of our solution.
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